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User experience is a crucial aspect of any web design. It’s essential to focus on your customers’ needs to ensure they have a blissful experience when cruising your site. Several aspects contribute to the user getting the best experience.
Thus, you need to be aware of them and also implement them. A web design firm can help you in bringing these elements together. An excellent user experience contributes to lower bounce rates and a high conversion rate.
The following piece covers ways in which you can improve the user experience. Read on to find how you can achieve this with ease.
What Is User Experience?
User experience (UX) is the process design teams use in creating products to provide relevant and meaningful experiences. This includes what users need and value, their abilities, and their limitations.
UX design is also the consideration of each element involved to shape the user experience. It leaves them fulfilled and loyal to a brand.
Apart from a UX design, you also need to keep in mind that while designing your corporate website, it should fully adhere to ADA & WCAG compliance and rules. Else, there may be the possibility of a lawsuit filed in court against your site. So, to avoid this situation, you need to take the help of experts like “Accessibility Spark” that can easily help you with an ADA compliance checker installed on your site via an App.
For a website, users need to scroll effortlessly through different pages of your site. They should understand what your website offers fast. Fortunately, you can make some tweaks to achieve this.
There are several design tools to help you implement an adaptable user experience. Alternatively, you can hire a web design agency or try to learn skills online in the ultimate Figma masterclass, which includes 10 hours of fun and practical lessons.
Web design companies are found everywhere across the globe. For instance, when you live in New York, search for web design New York services. The same applies when you are in other states or places. Search for website development companies near you.
Professionals guide and help you make the right choices in elevating users’ experience. Ask for their web design portfolio to get an idea of what they offer.
Here are 6 ways to ensure the best user experience.
- The Web Design Impacts User Experience
The ease of using your website impacts users’ experience. Here’s how to achieve this.
Opt for Right Fonts and Colors
The fonts and colors you choose play a role in the custom web design and the user experience. The use of colors to market is a crucial element when designing a website. Colors impact a user’s decisions when making a purchase. It’s necessary to go with colors that present your brand perfectly.
Aim for a good contrast. If your audience finds it hard to make out what your page says, they will likely opt-out of it. For instance, a white background goes well with black text. This ensures it’s simple and easy to read.
If the site uses a lighter background, it’s essential to opt for darker text.
Your text also needs to be distinguishable to increase the readability. Thus, it’s important to go for a font that’s unique and highly legible. Ensure the users can read it effortlessly without having to squint or zoom in.
Just because you can read it doesn’t mean your audience can.
Use White Spaces Generously
White space is one of the easiest and quickest ways to enhance your website design. It enables your design to look cool, simple, and more polished.
The design background color doesn’t have to be white. However, the space between the different elements should be.
The following are some ways you can use white space to improve the user experience.
- Group and surround related objects with white space position images on top or under text blocks. Don’t put them in line with texts.
- Increase the line space for the text in the body
3. Optimize Your Page Speed
There is nothing as frustrating as a slow-loading website. It makes users leave the website. Get rid of the elements that slow down your site. There are several reasons that slow down a website. Examples include
- Large image sizes
- Poorly coded plugins
- Improper compensation
- External scripts
- An unreliable website hosting server
- Embedded images.
Slow loading pages interfere with the user experience. To improve your site speed, compress any image you want to load. The images might be smaller, but they would still maintain the quality that they once had before.
Another tip is to eliminate the heavy plugins. Improving your site requires efforts like checking your CMS or website platforms. This assists you in investigating technical and code-related issues.
You can always consult a web designer near you to assist you in this endeavor. If you are around NYC, New York web design companies can help in optimizing your page speed.
Several free tools can assist you in knowing how fast your site is. Examples are Pingdom and Hubspot’s Website grader. You have to Input your website URL and wait for the results. If your website takes longer than 2 to 3 seconds to load, chances are it’s suffering a bounce rate because of that.
Use websites like compressor.io to help you in speeding up each of the web pages that you own.
5. Use Call-To-Action Elements
Call to action is a crucial element of web design. It’s also a vital aspect of website marketing. Each page of your website needs a clear and compelling call to action. It could be in the form of a button, ink, or a form that assists users in taking the next step. You could also link your service page to the homepage.
Here are some ideas of a call to action that you may include in your marketing website design.
- A subscribe option to your newsletter or blog.
- Link to other pages of the site with more information concerning a topic.
- A link to your contact page that has a form for users to fill out.
- An online scheduling tool to enable users to make an appointment.
- Downloadable PDFs (product catalogs, spreadsheets, and helpful guides)
6. Consider Mobile And Tablet Users
It’s important to have a responsive website design that can fit into any screen size. It doesn’t matter whether it’s the smartphone, desktop, or tablet. More than half of all web traffic comes from mobile devices. If your site isn’t mobile-optimized, chances are, it’s likely to be abandoned by tons of people.
Remember, Google scans through both your desktop and mobile websites. It then uses the information to index your website. A mobile-friendly site can help you perform better when it comes to SEO.
Some of the ways to help you achieve compatibility include:
- The fonts need to be large enough to be read on a small device.
- Place a button on the center screen to enable easy accessibility.
- Each page needs to have a primary focus.
Each time you design a mobile layout, ensure the user can interact with a single touch.
Positive experiences in your website help in keeping a user loyal to your product or brand. The above tips are just a few tips you can apply to elevate users’ experience. Remember, a custom website design plays a crucial role in user experience.
If you don’t know how to achieve this, seek help from a web design and development company.
Lastly, you have to understand the users’ needs to give them the best experience.