Advertising Integrations simply means creating a link between your overall marketing efforts and driving potential customers to your Web site. In addition, technology can be put in place to monitor and measure the origins of your web visitors.
Landing Pages – A landing page can be added to your Web site. This unique “page “welcomes” your target audience with a message that is customized for that particular group.
Let’s consider the following example:
Your Web site name is www.myrealtysite.com and You advertise in a magazine called “Red Hot Realty”
Problem: You have no idea as to the number of people who come to your Web site as a result of seeing your ad in the magazine.
Solution: You create a special landing page on your Web site called www.myrealtysite.com/rhr. This page features a special greeting for visitors who saw your ad in the magazine. Also, using tracking software, you can measure the number of visitors to the landing page. This helps you determine the effectiveness of the advertisement and quickly respond with increased actions or new messages.
Additionally, you can encourage and offer incentives for the visitor to go to the Web site. The incentive can be a white paper or an additional discount. This redirection to your Web site allows you to strengthen the offline ad by at least an order of magnitude.
You can create landing pages for just about any method of “offline” marketing that you utilize. Thus, integration with traditional media such as magazines, flyers, and business cards takes the brief interaction with the advertisement and drives the viewer to your fully enriched Web site. Here, visitors are likely to spend more time and have a full library of information about your company. The bottom line: You have converted a single static impression into a rich interactive experience, were visitors are one step closer to doing business with you.
Pull in unlimited real-time data from just about anything in your marketing stack. The more data you integrate, the more audience insights and personalization possibilities you’ll discover.
Get started in minutes with native integrations
Forget a complicated setup. Dive in on day one with robust, ready-to-go integrations that pull in all your data from top eCommerce platforms and marketing tools. And don’t hold back: With Klaviyo, you can integrate as much data as you want, with no limitations or hidden fees.
Connect custom platforms and more with direct integration
Looking to sync data from a custom ecommerce platform or software that isn’t in our integrations directory? API gives you the flexibility to create direct integrations with just about anything that exports data.