Triggers are psychological techniques that are used in marketing and sales to induce a person to take a targeted action: buy, order, call. Marketers also use this to sell their product easier and more efficiently, to generate increased demand for the product. In this article, we have selected for you the main triggers that are most often used. It will help you so that you can promote your brand even without creating social media accounts and without having to buy Instagram followers.
The ability to buy cheaper, almost free
Buying cheaper is a good way to save money for many people. However, this often leads to unsustainable consumption. For example, you weren’t planning on buying a blanket. But you saw that a blanket that cost $80 just today costs $45. You don’t really need this blanket, but when you see a difference in price, it triggers you and you decide to take it right now.
It works especially well on Black Friday, although many already know the tactics of sellers: before the action, they inflate the price of the product, and during the action they sell it at the regular price. However, this technique works anyway. All companies effectively advertise such discounts on social media on the eve of the main day and they don’t even have to buy real Instagram followers. People come to them themselves.
To make the savings visually more attractive, marketers recommend writing the discount not as a percentage, but in money. It is believed that a person is easier and better to accept money. But if you have a product from a low price category, then a 70% discount will look more attractive than a 70 rubles discount. Always write how your discount will look like in percent and in rubles, and evaluate what will look more attractive to the buyer.
Phrases that you can buy a specific product at a specific price only today make a person worry that he may miss something important. And if he has already formed a need for a product, then with a high probability he will want to buy here and now.
The idea behind a trigger is to convince the person to buy right now. This concerns not essential goods, but what you can do without.
And then, so that the client does not remain alone with doubts and does not return the product to the store, they add a post-sale letter that helps the client to make sure once again that he made the right decision.
Shortage of goods
Shortage of goods is a situation in the market when demand exceeds supply. Many marketers use this trick and create artificial scarcity. This trigger works well in info business, premium segment and exclusive products.
In each case, you need to study the behavior of the client and understand how important it is for him to buy this product right now and not miss this opportunity.
These and other triggers help entrepreneurs and companies nudge people to buy certain goods or services as quickly as possible and convince them of the correct choice. If you are in sales, then you can use these methods in your work.