Social media listening describes the process of discovering what is being said about your team, company, products, and brand on social media and afterward analyzing that information. When done right, this process can be one of the most vital tools for gathering intelligence from your clients. It could also develop your business, R&D, boost your real-time marketing campaigns, and improve customer service. Social listening will empower your brand to create content that speaks directly to potential clients.
This concept involves more than creating a Google Alert to know what people are talking about your firm on their social accounts. It is about discovering where these conversations are held and engaging those having the discussions. Social media listening is about responding and providing content to those that have an interest and offering solutions where possible.
If you want to connect with a particular demographic, your need to come up with customized, relevant, and highly engaging content. When you pay attention to what people are saying, you can stay in the loop and avoid being out of touch with your consumers’ needs. Here are other ways that social media listening can transform your brand.
Gain a Business Advantage
You could use keyword tracking to keep tabs on every mention about either your services or brand. Make sure that you create a different variation of the name of your product. In case there are any common misspellings to your brand, you should list them down as well. You could discover the various complaints raised by people about the customer service or even product from a competitor.
As an entrepreneur, you can use that chance to step in and find out the shortcomings associated with your competitors. From that point, you can illustrate how you can solve this shortcoming. Take time to explain the benefits of your products and why you value the input of your consumers. Not only will this tactic land you new clients, but it will present more opportunities.
Consumers will likely appreciate the concern expressed by your company. This applies to those consumers that you directly communicate with and those that view your brand passively on social media. You will also bring more appeal and drive your brand image in a positive direction.
Recognize Brand Advocates and Influencers
Discover who is sharing insights about your brand and organically providing positive news related to your products. Social media listening can strengthen your relationship with industry influencers while identifying opportunities. Once you identify your brand advocates, you can offer rewards for their efforts in driving a positive image of your business. A satisfied consumer that talks about your products without being asked constitutes marketing gold. You should continue to build and sustain these relationships.
Join the Interesting Conversations
Social listening removes the guesswork and tells you exactly where to center your marketing efforts. NetBase Quid is among the famous platforms helping businesses to save on time by eliminating guesswork in marketing strategies. After listening to the conversations about what you offer, you can talk to the people discussing these issues on their regular platforms. Whether it is Instagram or even Twitter, you could join in these conversations and find out meaningful insights on your potential and current consumers.
Boost Your Customer Service
When you use social media listening tools, your feedback could be positive or negative. It could be argued that negative feedback is beneficial to a brand as it points the management to areas that need improvement. A consumer who complains about your brand can be won over by addressing the problem and showing that you care. You can explore this element and discover other opportunities in the online community.
Final Thoughts
Social media listening facilitates brand marketing, streamlines customer service, and enhances product development. You could make practical decisions based on the data found online.