Careers 101: How to Improve Your Art Portfolio

Careers 101: How to Improve Your Art Portfolio

Did you know the global art industry was worth $65.1 billion in 2021

The arts industry is one of the fastest growing industries, set to double in the upcoming years. Artists and creatives are looking for online tools to enable them to sell their work directly to their audience. 

Whether you’re an artist, illustrator, animator, or art director, you need an art portfolio. This can seem like a daunting task if you haven’t created one before. It’s even more difficult to know how to make it better.  

This article will help you learn how to build your portfolio and what type of content to put into it.  

Know Your Audience 

The first step before making a physical or digital art portfolio is knowing your audience.  

Who will look at your work? What kind of artwork do they like? How can you make your work attractive enough so that they’ll want to hire you?  

This information will help you decide what kinds of artwork you will include in your portfolio. If you need inspiration, visit

Create a Design 

The first thing that people see when they visit your portfolio is the design.  

This is something that you will want to consider right away because it can make a big impact on how people perceive your work. Make sure that you use a design that is simple and easy to navigate so that people don’t get turned off by complicated themes or bad navigation. 

Make Sure Your Work is Professional-Looking 

If you want people to take your art career seriously, then make sure that everything in your portfolio looks professional and polished. From the cover page down to every detail inside the book itself.  

A professional-looking portfolio shows clients you take pride in what you do and that they can trust their money with you. It also makes it easier for them to imagine you working on their projects, which makes them more likely to hire you. 

Choose the Best Pieces 

One art portfolio tip is to choose the best pieces to show by considering what type of work you want to do. Choosing personal projects that showcase your passions will help you connect with clients who share those interests.  

For example, if you’re an artist who loves animals, then show examples of pet portraits or wildlife paintings rather than abstracts. Focus on these pieces when creating an art portfolio because they will give you more opportunities for success. 

Follow These Tips to Create an Enticing Art Portfolio

In the end, the most important thing you can do for designing an art portfolio is to make sure that you properly represent your work within it.  

If you feel that you’re missing something, don’t be afraid to reach out to fellow designers for help or advice. After all, a better portfolio can mean a better career for you.  

And who knows? With enough hard work and time, you might just get to see the world. 

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