TikTok is the new king of social media platforms. Everybody and their grandmother are on it by now. At first many of us were hesitant and didn’t want anything to do with a Chinese-owned platform and the childish cringy dance videos on there. But since the start of the pandemic, this social media platform had its breakthrough. As a result, it’s possible to make a career on TikTok. If you’d like to know how much one can make from TikTok, you’re in the right place.
What is a ‘Creator Fund’?
Tik Tok has opened its ‘Creator Fund’ last year in July. This means that content creators can make money through TikTok even if they don’t make any sponsored content. Which isn’t the case with some other platforms like Instagram, for example, where you solely rely on sponsors.
Nonetheless, this isn’t anything new. As we all know, YouTube has been paying its creators for over a decade now. On both platforms, you get paid mainly by the number of views you get within a month. We have to note however that TikTok’s creator fund is far smaller than YouTube’s. But there may be some increases as the platform continues to grow.
Tik Tok’s creator fund, when first announced in July consisted of about $200 million fund. Each creator who matches the platform’s qualifying requirements will be paid monthly. TikTok did not mention a minimum number of followers required to be eligible for the Creator Fund at the time of the launch, and it seems to count in views only. In the next few paragraphs, we’ll try our best to help you figure out how much money you could get from TikTok’s ‘Creator Fund’.
How much money can you expect for 1 million views on TikTok?
TikTok pays $0.02–$0.04 per 1,000 views to content providers. So, if you get 500,000 views for example, you’ll get about $15 and $40 to $50 for 1 million views. That can seem kind of crazy, particularly when compared to YouTube, which pays between $2,000 and $4,000 for a million views. Even though this doesn’t sound promising, you can still make a living on TikTok.
There are other ways you can get paid on TikTok, apart from the ‘Creator Fund’. For example, you can monetise your TikTok videos via affiliate marketing. You can insert affiliate links on your TikTok profile bio or video descriptions. Or you can seek sponsors and companies and advertise their goods in your videos.
Many creators also make their own merchandise products like T-shirts and sweaters and get a lot of banks from them as well. You can also make money through TikTok livestreams or donations from viewers.
How much money can you get from sponsored content?
Brands will usually pay from $200 to a whopping $20,000 for promotional content. So, if you make high-quality engaging content, there’s good money to be made on TikTok and brands will usually offer deals themselves if your content is catchy and doing well.
TikTokers with larger audiences, meaning above 5 million followers, charge even more for promo videos. The biggest TikTok stars charge up to 500,000$ for sponsored content. The number of followers plays a big role if you want to attract more sponsored content. To help boost your following, some creators use some viewer tools as well. Or something called TikTok bot viewer tools. If you’d like to get your content through on TikTok faster, this may help you out.
Making money through TikTok livestreams
This is probably the easiest way to make some cash from your TikTok videos. You only need 1,000 followers to be able to go live on TikTok and you need to be above 16 years old. Those are the only two requirements. You’ll also need a PayPal account.
When you go live, your followers can send you gifts or coins which you will later be able to exchange for money through PayPal. TikTok users can buy 100 of these coins for just $1,39 and then gift them to their favourite TikTokers. They can buy up to 10,000 of these coins. TikTok is a platform with so many users and if your livestream is doing well you can earn on average about $2000-$4000 per livestream.
Tips for creating viral content on TikTok
1. Try to make engaging and original content
Uniqueness is a requirement for high-quality content creation. Creators may underestimate the difficulty here. Discovering new and original ways to produce something new in the digital age will be appreciated despite the abundance of ideas and resources available. Branding your material in a distinctive way can be all it takes to get noticed. Creating a persona and using it to reach your target market could be a more involved process. Regardless of how you come up with new material, it is essential. This type of content is exciting, evocative, relevant, and original. Because of this, ensure that your content falls within one of these content pillars.
2. Get your creative juices flowing with trend spotting
Pattern recognition is more difficult than it appears, but the rewards begin immediately if you learn to recognize them and follow the algorithm. Pattern-detection aids are available in abundance on the TikTok platform. Take a look at the noises tab to see what’s trending, as well as relevant hashtags and TikTok influencers. In addition to Google Analytics, Google Trends is an excellent free resource. Use this free tool to find out what’s hot in the social media world right now. Make an effort to connect your own material with any patterns you can find.
3. Search for content gaps
If you notice that there is a category that’s missing, take the chance and try putting it out yourself. Or see if there is a space you can fill within an existing category. What sets you apart from the rest of the pack? This strategy is all about finding a way to stand out from the vast majority of content that is available to potential customers. A “twist” or something that elevates your material is what you’re looking for.
4. Edit your videos and create new fun transitions
It is a video-sharing app. One of the simplest ways to go viral with videos is to make sure your edits are “clean.” In order to ensure that the video you put out is of high quality, you must put forth the effort. If you’re lip-syncing, make sure you’re hitting every syllable. Dancers should make sure that they are in sync with the music and that they are following the moves. The A and B roll and audio quality are both very important. A good chunk of the TikTok’s content goes viral simply because it’s so well-edited.