How to Build a Sales Team in 6 Steps

50% or more of your prospects aren’t actually a good fit for your product or service. 

That’s a large number, but a good salesperson should be able to quickly tell the difference between who is and who isn’t a good fit. But how do you hire a sales team that can do that?

Sales team creation is a critical stage in developing your business. But since it’s so important, it can also be really overwhelming.

It doesn’t have to be, though! In this post, we’ll go over how to build a sales team that fits your business.

Keep reading to learn more!

What Kind of Sales Team Do You Need?

When you’re building a sales team, the first thing you should consider is what kind of sales team you need. This will be different depending on your business model and what type of product or service you’re selling.

Ask yourself if your business is one that needs more inside remote sales reps or if it’s more suited to field sales reps. For example, if you sell a product that needs to be demonstrated, you will want to include more field sales reps when hiring.

You also need to consider how many salespeople you need to hire and what level of experience they need to have. Without knowing these things, you will have trouble identifying the best people to work for your business.

This is also a good time to consider if you’re interested in any outside help for managing your sales process. Using software or an app like this one from to support your team can be a big help.

Hire The Right People

Once you’ve figured out what you need for your sales team, you can begin the hiring process. In addition to making sure your hires have the right professional qualifications and fit what you need for your sales team, you should also make sure they fit personality-wise.

To have a good sales team, you need a good balance of people with complementary skills and backgrounds. You need people who can think outside of the box but also people who can keep others grounded. 

When you hire your team members, you should be sure to set clear expectations for them, so they know what success looks like. This includes not only sales metrics but also how they contribute to the company culture.

Track Performance with KPIs

It is important to periodically check in on how your sales team is performing. Choose some specific key performance indicators (KPIs) to monitor so you can track how both the team as a whole and individual members are doing. 

If you find that someone is doing particularly well, this is a great opportunity to talk to them and find out what it is that is pushing them above the others. You can then share that information with the rest of the team for them to use as well.

On the other hand, if one team member is doing not so great, you can speak to them and find out what is holding them back. 

Tracking KPIs also helps you to make sure that all regions are being equally covered. 

Learn How To Build A Sales Team Today

Your sales team is the heart of your business, and the right team can help to take your business to the next level. You will thank yourself for learning how to build a sales team properly when you do it right the first time.

For more, check out the other articles in our business category!