Meditation App Startup: Is It a Good Idea in 2023?

meditation app startup

By 2023, the majority of individuals experienced a multitude of external stressors, such as a country’s crisis or work-related challenges. Nonetheless, we all require a tool to help mitigate stress, anxiety, and negative emotions. Presently, the most effective tool available is a meditation app.

There is an array of demands in 2023, ranging from affirmations and breathing techniques to practices for a quick sleep and energy boost. In this article, we will provide guidance on how to create your own meditation app.

Meditation App Market in 2023

An increasing number of people are concerned about their mental health, and leading a healthy lifestyle is almost becoming a top priority for them. The demand for meditation apps is growing, and in 2022, the meditation market surpassed 300 million users worldwide. Here are some of the features that meditation apps offer:

Audio and Video Courses: The apps provide courses for both beginners and advanced practitioners, with varying levels of difficulty and themes for meditation.

Sound Effects: Meditation apps offer natural sounds, binaural rhythms, or ASMR to help users concentrate and relax.

Breathing Techniques: Meditation apps include breathing techniques to help users achieve deep relaxation and a meditative state.

Meditation Tips: Some meditation apps offer tips on meditation, such as how to sit properly or how to deal with thoughts that distract from practice.

Meditative Games: Some meditation apps offer meditative games that help users improve their meditation practice, such as attention games or relaxation games.

Social Features: Certain meditation apps offer social features, such as the ability to connect with communities of meditators, and exchange experiences, and advice.

All of these features can be combined in various ways to create a unique meditation experience for users.

TOP 5 Meditation Apps in 2023

Headspace, launched in 2010, is one of the most popular apps worldwide. It provides hundreds of practices on diverse topics, ranging from sleep and anxiety to concentration. Moreover, meditations are classified into categories, including Wake Up for positive morning meditations and Move Mode for those incorporating movement, promoting both mental and physical well-being.

However, the app’s downside is its subscription cost, which is expensive. Additionally, the free version restricts access to most of the app’s features.

Meditation App Startup: Is It a Good Idea in 2023?

If you’re a beginner, Ten Percent Happier is the ideal app for you. It offers guided meditations with shorter sessions, allowing you to gradually get used to the practice. As you progress, you can increase the length of the sessions.

However, the app’s subscription cost is higher than average on the market, which could be a drawback for some users. Moreover, advanced practitioners may not find the app as suitable since it caters primarily to beginners.

Meditation App Startup: Is It a Good Idea in 2023?

The Calm app, true to its name, aims to assist you in calming down, overcoming fears, anxiety, and negative emotions. The app offers various themes, ranging from relationships, quitting bad habits, forgiveness, and self-acceptance. Moreover, the app includes Sleep Stories that help you fall asleep fast and wake up feeling refreshed.

One of the disadvantages is the non-intuitive UX/UI design, which could confuse users and make it challenging to locate the desired meditation category. Also, the app’s free content is limited.

Meditation App Startup: Is It a Good Idea in 2023?

Insight Timer offers the best value for its price, making it an excellent choice for those seeking a high-quality meditation app without breaking the bank.

However, the app may not be very user-friendly at times, and occasional bugs and errors may require app updates to resolve.

Meditation App Startup: Is It a Good Idea in 2023?

Buddhify is designed for users with mental health issues, helping them choose the most effective meditation for their specific situation. The app offers over 200 meditations that cover a wide range of mental health problems. However, one downside is that there is no free content available, and each meditation must be purchased through an in-app purchase.

Meditation App Startup: Is It a Good Idea in 2023?

Meditation App Must-Have Features 

A high-quality meditation app should offer a broad range of meditation options to meet users’ diverse needs and preferences. This can include various session lengths, themes, styles, and guided meditations. For example, Headspace provides a variety of meditations, including themed meditations, sleep meditations, and daily meditations.

Users should also be able to personalize their meditation experience according to their preferences, such as choosing the session length, background sounds, and setting reminders for daily practice. Insight Timer enables users to customize their meditation experience by selecting from various background sounds and setting reminders for daily practice.

In addition, the app should have a progress tracking feature that allows users to monitor their progress and see how far they’ve come in their meditation practice. This could include tracking the number of minutes meditated, the number of sessions completed, and providing badges or rewards for reaching milestones. Calm offers a progress tracker that shows users how many sessions they’ve completed and how many consecutive days they’ve meditated.

The app should also be accessible to users with diverse abilities and needs, such as providing closed captions, audio descriptions, and adjustable font sizes. Simple Habit has a feature that allows users to adjust the app’s font size to suit their preferences.

Finally, a meditation app can provide a sense of community and support for users by offering features such as forums, challenges, and group meditations. For example, Insight Timer has a community feature that lets users connect with other meditators, participate in group meditations, and join challenges.

In summary, a high-quality meditation app should offer a variety of meditations, customization options, progress tracking, accessibility features, and a sense of community to support its users.

Meditation App Development: Key Steps

Developing a successful meditation app is a process that requires careful planning and execution. Here are some key steps to consider in the development process, along with examples of successful apps that follow these steps:

Conduct Market Research 

Identify the needs and preferences of potential users by conducting market research. For instance, Headspace conducted extensive research before developing their app to ensure it met the needs of its target audience.

Define Your Target Audience 

Determine the target audience for your app and tailor the features and design to meet their needs. For example, Simple Habit targets busy professionals and offers short, daily meditations designed for busy schedules.

Choose a Development Platform 

Decide whether to build the app in-house or outsource development to a third-party. Consider the pros and cons of different development platforms, such as native versus hybrid apps. For instance, Insight Timer outsourced its app development to a third-party agency to ensure high-quality development.

Design and Development 

Create a user-friendly design and develop the app using a user-centered approach. This includes designing intuitive interfaces and ensuring the app is optimized for mobile devices. For example, Calm has a simple and intuitive design, with a variety of features accessible with just a few taps.

Test the App 

Conduct testing to identify and fix any bugs or errors before launching the app. This can include alpha and beta testing, as well as gathering feedback from early adopters. For instance, Buddhify conducted extensive testing before launching its app to ensure it met the needs of its users.

Launch and Market the App 

Launch the app on the chosen platform and market it to the target audience. This can include using social media, influencer marketing, and paid advertising. For example, Headspace has used a variety of marketing tactics, including partnerships with celebrities and influencers, to promote their app.

Maintain and Update 

Continue to maintain and update the app to ensure it remains relevant and meets the changing needs of users. This can include adding new features, fixing bugs, and improving performance. For instance, Insight Timer regularly updates its app with new features and bug fixes to improve user experience.


Developing a meditation app as a startup is a promising idea with numerous benefits. With the fast-growing demand for meditation practices, there is a great opportunity to meet the needs of potential users. Moreover, the monetization potential of meditation apps is vast, allowing for various revenue streams beyond paid subscriptions or features.