Why is an MBA in Digital Marketing getting so popular?

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If you’re just another student who is confused about their higher education, this article is for you. MBAs are one of the highly preferred choices for students who want an in-depth knowledge about the subjects they’re interested in. 

Apart from that, MBAs also help a student secure the best placements. So, which MBA is the best suited for you? Well, that depends on your interests. But if you want to know about that one MBA specialization which is the most versatile for every student and is growing extremely popular, then it is an MBA in Digital Marketing. 

The digital marketing industry played a significant role in shaping the marketing futures of companies big and small. From being a necessity in the times of pandemic to becoming the most efficient and cost-effective marketing technique, digital marketing is growing at an exponential rate

As a consequence of such quick popularity, even universities and colleges picked up on this to introduce their own digital marketing MBAs to prepare young talents for the industry. 

Now that you know how the success of digital marketing led to the introduction of MBAs in this domain, here are some other reasons (benefits) of why it is growing so popular: 

  • Job Security

If an industry is growing at this pace with a significant skill gap, one of the greatest benefits is the job security it offers. If you manage to learn digital marketing, pick the relevant skills and master them, you will make for one of the most eyed candidates in top companies. 

Once you understand the company goals and objectives and are able to achieve them, you can expect complete security in times where most people are losing their jobs. Hence, you must aim to master digital marketing from a 360 degree perspective so that you can become a great asset in companies of your choice. Join this MBA in Digital Marketing Programme if you wish to embark on this journey. 

  • High Income

Skilled digital marketers with an MBA on their resume can easily expect their starting salary to be 5+ LPA in India and equivalent in international cities. Due to the skill gap which is not satisfying the increasing demand, the value of true digital marketers has potentially increased. 

And, it is not necessary for you to master digital marketing completely. Having an overall view to digital marketing while specializing in any skill under it of your choice will also make you a great candidate because every element under digital marketing is growing out to be important. 

Thus, an all-rounder or a specialized professional, either way you can expect a good salary annually.

  • Creative Field

A major reason why majority students opt to pursue an MBA in Digital Marketing is due to the diversity and creativity the field comes with. There are purely creative fields like writing and design, analytical fields like data analytics and ads, a mix of both like SEO, and more. 

In short, there’s a place for every mind. More importantly, due to the technological advancements in the industry, things are always changing in digital marketing. This enables you to always stay on your toes and compels you to learn new things everyday. Monotonous and digital marketing never go together which is the best part of this field. 

  • Opens Entrepreneurial Opportunities

As the culture of entrepreneurship and start-ups is growing quickly, an MBA in Digital Marketing is a great addition to anyone who wants to follow this path. This is because whatever industry you enter, marketing is always going to be an important part of your journey and the new face of marketing is digital marketing. 

Secondly, you can also choose to open a digital marketing agency as most companies are on a look out to outsource their requirements. Both ways, it is going to be beneficial for you. 


If you identify a liking towards digital marketing in you, then an MBA in Digital Marketing should definitely be your choice.However, it might not always be a cheaper option. It depends on the institute you opt for. Thus, your fee can vary from 4 lacs to 20 lac. 

On the other hand, even if you’re willing to invest this amount, you may not be eligible for it currently. If you fall in either of the categories, you can choose to go for an advanced online digital marketing course instead. 

This course accepts undergraduate students as well. Plus, it is not heavy on the pocket. Also, the course is a great way to start your career even before you graduate and the online mode facilitates learning from the best of the industry from the comfort of your home.

With this, we end our article on why so many students today prefer an MBA in Digital Marketing. If you have any questions for us, feel free to leave them in the comments section below.

Author’s Bio

Karan Shah – Founder and CEO at IIDE

Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE – The Digital School.

He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few